Everywhere I looked, I saw something that brought back sweet memories (had to do it!), or piqued my interest by introducing me to something new - from the little pills of fizzy candy that comes in little plastic soda 'cans'? To those sugary dots that come on sheets? (And for 13 Going on 30 / incorrigible chick-flick fans, Rocket Fizz sells Razzles!!!) To Turkish taffy.
They also had row upon row of bottled sodas from standard orange to sassaparilla to black cherry flavors.
All surrounded by walls lined with cool vintage 'tin' signs featuring tongue-in-cheek updates of Hollywood hits and iconic posters from the 20s/30s, to comic superheroes. While Beach Boys tunes form an audio backdrop.
You can also hit up the self-serve candy bar, and make your own custom bag of taffies and other individually wrapped candies.
I loved seeing some of my favorites from the UK (that formed their own food group as part of my self-prescribed 'perfectly' balanced diet as a kid): Crunchie (chocolate dipped honeycomb bar $1.69), Toffee Crisp ($1.69), Smarties (Britain's answer to M&Ms) - and Polo mints! Some new discoveries recommended by the shopkeepers were Violet Crumble ($3.99) and Kit Kat Chunky ($1.39).
There were even Jelly Belly flavors like Crushed Pineapple, French Vanilla and Strawberry Jam (had no idea Jelly Belly made soda - they need to make a pina colada soda!)
Speaking of novelty, there were also some unusual candies that were fun to see, like "Ant Candy" - yes, sugar candies shaped like ants. Red ants.
While at the cashier, I noticed they also had other fun non-edible but food-themed novelty items - like Bacon Strips - bandaids printed to looke like pieces of bacon!
Overall, a fun time at the Rocket Fizz - will definitely be coming back next time I need a sugar fix / dose of nostalgia!
Rocket Fizz Soda Pop & Candy Shop
14613 Ventura Blvd, Sherman Oaks, CA 91403
(Other locations in CA, NV, NE and AZ - check website for details)
Follow on Twitter: twitter.com/rocketfizz