I had a blast attending the 4-days of AYCE, AYCD, events studded with high profile chefs last year: you can see my recaps here, here and here. This year, there are 5 themed events spread over 3 days, September 1-3 - again with unlimited food and drink, plus demos and seminars from top caliber chefs.
The changes they've made this year?
- Way more affordable at $65 per event ($75 at door) vs $125 per event last year. And they've gone from 9 events to 5, which may pack more value into a more focused program. There's a balanced mix of fine dining representation as well as more accessible fare from gourmet food truck or artisanal vendors. See deal alert at the bottom of this post for even more savings
- "Flavors of LA" 9/2 11a-3p is hosted by Pulitzer-prize winning food critic Jonathan Gold, who ran one of my favorite food events in LA ever when he was at LA Weekly. Can't wait to see his impact on this LA Times event. Also, his co-host is Evan Kleinman from KCRW's Good Foods. The lineup for demos/talks alone already has the food geek in me salivating: Ludo and Ricard Zarate are both giving cooking demos!
- "Cocktail Confidential" 9/1 8p-11p The cocktail world has been coming into closer and closer alignment with the culinary one in LA - love the artisanal, farm-to-glass approach and very excited about the fact that The Taste has dedicated one of the five events specifically to this 'art in a glass' with Julian Cox who has driven innovative and delicious beverage programs at Picca, Playa and many more of the city's top restaurants.
Check out more details at the event site here.
Los Angeles Times The Taste
Saturday, September 1st to Monday, September 3rd, 2012
(See site for specific event times)
Paramount Studios 5555 Melrose Ave., Los Angeles, CA 90038
Event site: events.latimes.com/taste